Who We Are
Founded in 2022, Flic Financial is a fintech business that provides financing solutions for the home improvement market. We connect homeowners with lenders to help customers reach their goal of affordable, energy independence and efficiency.
Flic’s loan portal, processes and products were built from the ground up based on feedback from one of the largest solar installers in the U.S. We have a strong history with leading contractors in the residential solar and home improvement market.
Flic Financial is backed by the private equity firms Genesis Park and GEC and a team of energy investors across the renewable, alternative energy and investment sectors.
Leadership
Christy Hartman
Christy began her career in consumer lending and has over 20 years of experience growing businesses across consumer financial products, telecommunications and energy transition and services. Her focus is building and scaling digital platforms across vertical markets and new geographical regions.
CEO
Bradford Wilson
Bradford has over 15 years of experience in the credit union and technology industries focusing on lending systems, underwriting and fintechs. His lending background includes consumer loan products for the home improvement, mortgage, credit insurance and auto markets.
Director of Technology
Chairman of the BoardPaul Hobby
Paul is a Founding and Managing Partner of Genesis Park. He has extensive M&A experience, decades of diverse public company board service, and proven management ability. His sector expertise ranges from network infrastructure to energy with a strong focus on renewables, to media and telecom.
Investors
Genesis Park is committed to renewable energy, operating as a trusted solution finder for better safety environments, improved natural resource productivity and lowered emission profiles. In our quest for a shared goal of sustainability, we have applied technical innovation, distributed intelligence and data science to make meaningful change for our planet.
GEC is a private equity firm that provides growth capital to clean energy technology companies with proven or patented innovations. GEC’s companies enable the global Energy Transition by decarbonizing energy sources, while increasing productivity and efficiencies.
WM Capital Partners invests in businesses that make renewable energy programs accessible to the communities in which we live. The firm focuses on businesses with commercially deployed solutions that immediately help consumers decarbonize and reduce their environmental footprint.
“I have been investing in solar and installing solar arrays on personal properties for over a decade. Residential solar systems play a large role in environmental preservation and grid resilience.”
“I am proud to have been Flic’s first customer. Our solar system was installed by one of our contractor partners and is financed by one of Flic’s lenders. This allows me to stand behind what we do at Flic and know exactly what it’s like for our customers. ”